Over the last 3+ years, I’ve designed and sold custom sobriety coins through my store, The Achieve Mint. But that was never the plan. I started The Achieve Mint on the side while working on my VC-backed AI SaaS startup. But after a couple of years, the startup shut down, and The Achieve Mint was making more revenue than the startup ever did.

From side project to fulltime gig. I’ve gotten to choose my own hours and what I want to work on, while making a real product that I’m proud of and that makes a difference in people’s lives. All things that were often lacking in my previous startup life.

Running a small e-commerce shop? It's rewarding but challenging. From production to shipping and marketing, there’s a lot to manage.

What you’ll get here: I am going to use this space to slowly write my book, tentatively titled "Customize all the things", and will include my best stories and lessons learned from the last few years, as well as tips, tricks, and insights into how to get started and ultimately succeed in building a brand from scratch. Subscribe to the newsletter for updates every Friday!