In A better way to start a business “[a]uthor Scott Shane offers 10 tips to improve your odds of startup success” — among them “start with a team” (”half of new businesses are started by individuals, ‘even though the performance of new businesses founded by teams is better’”), “sell to businesses, not consumers” (”90% of the fastest growing private companies in this country sell to businesses”) and “form a corporation” (”new corporations outperform new sole proprietorships on almost every possible measure”).

Research time. Let’s do some book learning!

I ordered The Illusions of Entrepreneurship and Finding Fertile Ground, both by Scott Shane, from Amazon today. Really looking forward to reading them.