In A better way to start a business “[a]uthor Scott Shane offers 10 tips to improve your odds of startup success” — among them “start with a team” (”half of new businesses are started by individuals, ‘even though the performance of new businesses founded by teams is better’”), “sell to businesses, not consumers” (”90% of the fastest growing private companies in this country sell to businesses”) and “form a corporation” (”new corporations outperform new sole proprietorships on almost every possible measure”).

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